Interbrand Best Global Brands 2011, produces an annual report, which discloses the top brands across varying industries. After gaining 6 points this year, Toyota now rings in at 11 total points, including a recognition for dealing with prior quality issues in a tasteful and responsible manner. If that was enough, the automaker had to deal with the tragedy of the Japan Earthquake which was a great hurdle for many reasons, especially production.
"Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalizing on its world-renown green efforts," the report adds.1
Interbrand bases it's awards on 3 different criteria:
The role of a brand in purchase decisions.
Financial performance of products and services.
Ability to bring in earnings for the company.